Case Study: The Tourism Business achieves higher attendance and more online bookings with Rocketseed's RocketMailer

The Tourism Business increases attendance and online bookings with RocketMailer newsletters

The Tourism Business, which organises events in the hospitality, travel and leisure sectors, needed an easy-to-use newsletter tool to promote conferences and drive bookings and awareness. They began using Rocketseed’s everyday email solution, RocketMailer, to produce professional-looking newsletters and send regular updates to prospects and attendees.

Rocketseed implemented RocketMailer with built-in "book now" links, automated list management and analytics, resulting in open rates up to 24% and click-through rates up to 13%. The solution enabled instant online bookings, dramatically reduced administration costs and eliminated manual list handling errors, helping The Tourism Business achieve its most successful conference to date.

The Tourism Business

Martin Evans

The Tourism Business