Case Study: The Hempel achieves measurable bookings and clear ROI with Rocketseed

The Hempel uses Rocketseed to promote their Meetings & Events

The Hempel is a stylish 5-star London boutique hotel conceived by designer Anouska Hempel that needed to better promote its Meetings & Events facilities to existing and potential business and leisure clients. To drive awareness and bookings, The Hempel engaged Rocketseed to deploy branded email banners and campaign assets to showcase meeting rates, seasonal offers and the hotel’s unique imagery.

Rocketseed implemented dynamic email banners with click alerts so the sales team could identify and follow up leads quickly, integrating banners into The Hempel’s sales and marketing campaigns. Using Rocketseed banners The Hempel could attribute bookings directly to banner clicks (providing clear ROI); a Summer Parties banner reached over 450 unique recipients with a 7.3% click-through rate—four times the clicks of their newsletter—and delivered a higher conversion rate.

The Hempel

Sabine Kern

Director of Sales & Marketing