Case Study: Sarova Hotels achieves a 7.6% Christmas campaign CTR with Rocketseed banner split-testing

Sarova Hotels use banner split-testing to optimise their Christmas campaigns for maximum click through rates

Sarova Hotels, an independent hotel group with four properties in London and the South of England, faced the seasonal challenge of maximising Christmas bookings. To improve campaign performance during this critical period they used Rocketseed’s email banner solution to split-test three different festive messages and identify which resonated best with their contacts.

Using Rocketseed’s banner split-testing, Sarova Hotels found the service-focused message (“we can ensure that your Festive Celebrations are flawless”) delivered a 7.6% click-through rate, outperforming early‑bird booking calls. Rocketseed’s insights allowed Sarova Hotels to reassign the better‑performing banners for subsequent months, increase clicks, and use the campaign data to drive sales.

Sarova Hotels

Hayley Potter

Sarova Hotels