Case Study: Cardinal Insurance achieves real-time customer feedback monitoring and faster response with Rocketseed

Rocketseed Measures Customer Service Levels for Cardinal

Cardinal Insurance, a South African short-term insurance IT provider founded in 1998, relies heavily on email for client communications and needed a way to monitor and respond to customer service levels in real time. To solve this, Cardinal engaged Rocketseed to deploy an email banner and click-alert solution that added a personal message and four rating links (POOR, AVERAGE, GOOD, GREAT) to every outbound email.

Rocketseed implemented the banner with multiple links and real-time click alerts that generate emailed notifications to a central customer services inbox, capturing who responded, when, and what rating they gave. Using Rocketseed’s solution, Cardinal can follow up instantly to resolve issues, boosting customer service and staff productivity while reducing management costs, and the integration worked seamlessly with their existing email client and systems.

Cardinal Insurance

Graham Harvey

Owner and Founding Director