Case Study: University of Stellenbosch achieves higher email engagement (+100–130 weekly clicks) with Rocketseed

Rocketseed made easy for the leading business school University of Stellenbosch

The University of Stellenbosch Business School (USB) needed a stable, self‑managed, cost‑effective email marketing solution to reinforce brand identity across multiple divisions, highlight key information in everyday emails, and provide robust reporting to track campaign interest. Rocketseed was engaged to deliver this functionality, using its dynamic banner and signature tools alongside RocketMailer and Bulkmail features to support unified, multi‑language (English and Afrikaans) staff signatures and segmented sender/receiver targeting.

Rocketseed implemented intelligent, dynamic email banners, centralized signature management, language variants, segmentation and campaign tracking, plus RocketMailer‑designed newsletters that integrate social media. The results included an immediate uplift of 100–130 additional clicks per weekly campaign, an average of 473 clicks on the weekly newsletter (about 20% engagement), improved reach and student/alumni interaction, and stronger brand reinforcement—backed by responsive Rocketseed support.

University of Stellenbosch

Laura Kirsten

Online Marketing Manager