Case Study: Bendigo and Adelaide Bank achieves top website traffic and doubled email CTR with Rocketseed Email Media

Rocketseed Email Media drove more traffic to Bendigo and Adelaide Banks website, than any other channel

Bendigo and Adelaide Bank, one of Australia’s largest regional banks with 6,500 employees across its Community Banks, needed to engage staff in building the brand, drive more web traffic and centrally control the “look and feel” of outbound emails. To achieve targeted, consistent campaigns and centrally manage email marketing banners across segmented sender groups, the Bank selected Rocketseed’s Email Media solution.

Rocketseed implemented its global Email Media platform to centrally deploy and target email marketing banners in line with other campaign collateral, making banners part of every marketing campaign and enabling trials such as repositioning banners to the top of emails. As a result, Rocketseed drove more traffic to the Bendigo and Adelaide Bank website than any other marketing channel, and email banner headers have more than doubled click-through rates.

Bendigo and Adelaide Bank

Sandra Nevill

Direct Marketing Project Manager