Case Study: Fulham Football Club achieves consistent branded emails and new hospitality bookings with Rocketseed

Rocketseed delivers service and new business for Fulham

Fulham Football Club, the oldest professional football club in London and a Premier League side, needed to deliver timely, consistent B2B communications to promote hospitality packages, matches and community initiatives. To solve inconsistent email signatures and messaging across departments, Fulham uses Rocketseed to brand everyday emails and to manage and send its monthly broadcast "Extra Time", including partner coverage and links to a Fulham micro-site.

Rocketseed implemented centrally controlled, editable email templates and managed the "Extra Time" broadcasts so each business area has its own messaging within a consistent brand framework, with partner placements and click tracking. The outcome was immediate: higher quality, consistent emails, faster support response, measurable click-through data and bookings (one early email produced an immediate hospitality booking), and clear ROI — where just 2–3 new leads can translate into thousands of pounds in revenue thanks to Rocketseed’s tracking and management.

Fulham Football Club

Daniel White

Acting Marketing Manager