Case Study: The Cat Protection Society of NSW secures 527 potential donors and a 21.7% CTR with Rocketseed email banners

Rocketseed Banners help Raise Funds for Sydney based NSW Animal Welfare Charity

The Cat Protection Society of Nsw is a Sydney-based NSW charity that rehomes around 1,000 cats a year, supports desexing for 2,000–3,000 cats, and advises over 5,000 clients, relying on donations, memberships and bequests. Facing the need to drive website traffic, present a consistent brand, increase stakeholder interaction and encourage tax-deductible donations, they partnered with Rocketseed to deploy Rocketseed Banners across staff email communications.

Rocketseed implemented branded email banners across the charity’s outgoing mail (over 16,650 emails in 2016, with more than 99% branded), promoting events and donation appeals. The campaign delivered 16,500 brand impressions in 12 months, an overall click-through rate of 21.7%, a 27.8% click rate on the default donation banner and 527 potential donors brought to the online donation page—showing Rocketseed’s banners effectively raised awareness and drove measurable fundraising engagement.

The Cat Protection Society of Nsw

Carol Hanna

Community Development Officer