Case Study: Nashua Mobile achieves increased brand visibility and revenue with Rocketseed

Nashua Mobile reaps real results with Rocketseed

Nashua Mobile, South Africa's largest independent cellular solutions provider with over 750,000 subscribers, faced the challenge of getting their brand on every customer touchpoint and increasing sales through more effective promotions and product launches. Nashua Mobile bought Rocketseed to provide consistent email branding and promotional reach across the organisation.

Rocketseed implemented email branding/signature marketing so every staff email carried Nashua Mobile’s brand and targeted marketing messages, driving website traffic and reducing manual handling of customer queries. Using Rocketseed-branded email to run a pre-SMS competition, Nashua Mobile achieved 1,135 entries at R5 each in one month—generating revenue that offset Rocketseed’s cost—while improving promotion performance and earning praise for Rocketseed’s account management and support.

Nashua Mobile

Hannes Koster

Product Manager