Case Study: London Irish achieves database growth and increased ticket sales with Rocketseed email banners

London Irish Grow their Database & Increase Sales Using Email Banners

London Irish, the professional rugby club, needed to boost season ticket sales, promote upcoming games and grow their supporter database through newsletter sign‑ups. To address these goals they used Rocketseed email banners placed in outbound emails to engage readers and drive traffic.

Rocketseed implemented clickable email banners that routed 20% of all banner clicks to London Irish’s newsletter sign‑up form and promoted ticket sales, achieving a 13.1% click‑through rate on ticket banners. The Rocketseed solution increased commercial value from email traffic, helped grow an active supporter database, and provided reporting and feedback to optimise campaigns.

London Irish

Felicity Greenland

Marketing and Events Director