Case Study: Harith General Partners achieves exceptional event attendance and engagement with Rocketseed (RocketMailer)

Harith General Partners amplifies attendance of prestigious event through Rocketseed & RocketMailer campaigns

Harith General Partners, a Pan‑African infrastructure fund manager, needed an effective way to manage event updates and extend invitations to the right delegates. They engaged Rocketseed and used Rocketseed event banners together with RocketMailer RSVP forms to drive RSVPs and communicate venue/date changes.

Rocketseed implemented banner campaigns with clear CTAs linking to RocketMailer RSVP forms and used the platform to send timely updates; the activation generated exceptional responses and new delegates confirming attendance, motivated staff through creative campaigns, and strengthened Harith General Partners’ brand presence—delivering a measurable uplift in attendance and inbound RSVP requests. Rocketseed’s solution turned everyday email into a cost‑effective, modern "word of mouth" tool for event promotion.

Harith General Partners

Pule Molebeledi

Investor Relation/Communications