Case Study: Galliard Homes achieves 10%+ email engagement and 7,000 clicks with Rocketseed

Galliard Homes - Customer Case Study

Galliard Homes, London's largest privately owned residential property developer, needed a creative and cost-effective way to raise awareness of new offers, buy-to-let opportunities and future developments while driving measurable engagement — website visits, brochure downloads and enquiries — across its sales teams. To achieve this they engaged Rocketseed to deploy branded email signatures and interactive email banner campaigns that could be tracked and targeted.

Rocketseed implemented trackable, branded signatures with clickable calls-to-action and project-specific banner variations that could be updated instantly and assigned to relevant senders. Over a year the campaigns reached more than 70,000 unique recipients and generated over 7,000 clicks (an overall engagement rate exceeding 10%, with some campaigns over 19%), delivering precise targeting, cost-effective reach and high-quality interest for Galliard Homes’ sales teams.

Galliard Homes

Amy Selcott

Head of Digital Marketing