Case Study: English Table Tennis Association achieves significant web traffic growth and higher engagement with Rocketseed

English Table Tennis Association Grow Their Web Traffic

The English Table Tennis Association (ETTA), the governing body for table tennis in England, wanted to increase website traffic, boost audience engagement and deliver consistent, measurable marketing messages. Before working with Rocketseed the organisation had no brand consistency across employee emails and no way to track engagement from email-signature banners, so they chose Rocketseed email media to address these gaps.

Rocketseed implemented branded, segmented email banners and analytics across ETTA’s Outlook emails, linking recipients directly to relevant site content and campaigns. The result: Rocketseed drove over 12% of ETTA’s website traffic in Q1 2013, produced higher response rates than the newsletter and other online ads, and helped one featured campaign grow traffic to a site section by 1,617%.

English Table Tennis Association

Bill Shearer

Operations Manager