Case Study: General Motors achieves a 23% click-through rate with Rocketseed email video integration

Email media sparks a 23% click through rate for GM using video integration

General Motors South Africa engaged Rocketseed to help launch and generate awareness of its new “Spark” vehicle while maximising spend on other media and driving more web traffic. Rocketseed provided an email media solution—a branded template for the “Hot New Spark” campaign that included a top banner linking to the website, integrated TV commercials via YouTube, and social media connections embedded in every signature.

Rocketseed’s implementation delivered a 23% click-through ratio, extended the reach of TV commercials at no extra cost, and enabled cross-channel campaign integration with analytical insights into audience interaction. These measurable results allowed General Motors to justify email media as an effective channel and optimise campaign performance.

General Motors

Peter Ririe

Marketing Operations Manager