Case Study: Ecomnova increases repeat purchases and generates 5,000+ extra clicks with Rocketseed's transactional email branding

Ecomnova Increase Repeat Purchases through Branded Transactional Emails

Ecomnova, a white‑label e‑commerce operator for online florists like Appleyard London and Blossoming Gifts (and their couriers), needed to boost website traffic and encourage repeat purchases while making it easy for customers to contact support, track orders, view care guides and return to the site. To solve this, Ecomnova partnered with Rocketseed to deploy branded transactional email branding across receipts, delivery notifications and other order communications.

Rocketseed implemented clickable, seasonally targeted branded banners and clear calls‑to‑action within every transactional email, plus contact links and care guides to drive further purchases. The campaign achieved a 9% average engagement rate and generated over 5,000 additional clicks in the last quarter, helping Ecomnova capitalise on seasonal events and increase repeat business.

Ecomnova

Anthony Newman

CEO