Case Study: Col Crawford achieves 11.2% email engagement and increased website traffic with Rocketseed

Col Crawford - Customer Case Study

Col Crawford, one of Australia’s largest multi-franchise car dealerships, needed to maximise the impact of its email, website and social channels and engage staff across eight marques to promote offers, new models and customer-service messages. They engaged Rocketseed to deploy centrally controlled, brand- and department-specific email signatures and Rocketseed Email Media banners across the business.

Rocketseed rolled out standardized signatures for every employee and rotating, interactive email banners with clear calls to action, placed prominently at the top of each outbound message. With over 72,000 emails sent per month, Rocketseed’s solution achieved an overall engagement rate of 11.2% across all senders over six months, drove substantial qualified traffic to the dealership website and social pages, and delivered strong value-for-money with positive staff and customer feedback.

Col Crawford

Cathy Neich

Marketing & CRM Manager