Case Study: Cannizaro House achieves increased bookings and brand awareness with Rocketseed

Cannizaro House Increases Bookings & Raises Awareness

Cannizaro House, a boutique hotel, needed to increase bookings and lead generation, introduce a new channel for integrated marketing campaigns, and strengthen its brand image and consistency across customer touch-points. To meet these objectives the hotel partnered with Rocketseed, using Rocketseed’s email branding service and banner placements integrated with Google Analytics.

Rocketseed implemented branded email banners and campaign tracking, driving measurable results: a 9.6% click-through rate on a dining promotion, a 12.7% average CTR across campaigns, 500 unique senders to the website from an offer banner, and roughly 150 additional website hits per month—boosting voucher downloads, bookings and overall brand awareness. Rocketseed’s solution delivered clear, trackable uplift comparable to the hotel’s search engine marketing.

Cannizaro House

Isabel Hargreaves

Director of Sales & Marketing