Case Study: British Red Cross achieves a modern, dynamic email brand and up to 5% monthly website traffic with Rocketseed

British Red Cross - Customer Case Study

British Red Cross, a national humanitarian charity with over 500 staff and thousands of volunteers, needed a consistent, modern way to communicate with donors, supporters, partners and beneficiaries across hundreds of thousands of annual emails. In summer 2008 the organisation implemented Rocketseed (including the RocketMailer newsletter tool) for 50 users to deliver rapid, organisation-wide email branding and streamlined digital communications.

Rocketseed provided centrally managed email templates and the RocketMailer application for targeted newsletters, keeping messaging up to date across departments. The Rocketseed solution drives measurable engagement — email branding contributes up to 5% of website traffic each month with an average click-through rate of about 3%, while RocketMailer internal communications have pushed an additional 5–10% of targeted visitors to the site monthly — helping position British Red Cross as modern and dynamic.

British Red Cross

Tim Pemberton

Head of Communication Coordination