Case Study: British Red Cross achieves 80x more click-throughs with Rocketseed email banners

British Red Cross Achieves 80x More Click-throughs Using Email Banners

The British Red Cross needed to boost engagement, donations and awareness across a diverse audience (volunteers, donors, corporate partners) and to react quickly to disasters with timely campaigns. To solve this, they worked with Rocketseed, using Rocketseed email banners and assignment rules to apply targeted, branded messages to the right emails and update branding immediately as priorities changed.

Rocketseed implemented dynamic email banners that deliver targeted branding and calls to action, producing measurable uplift: 80x more clicks than equivalent web campaigns, 4x more clicks to key pages than newsletters, 20% higher likelihood of donation engagement from email visitors, and 5x longer website engagement from banner clicks—Rocketseed consistently generating more valuable impressions than any other channel.

British Red Cross

Tim Pemberton

Head of Communication Coordination