Case Study: British Canoeing achieves a seamless rebrand and boosted website traffic with Rocketseed

British Canoeing Achieve Successful Rebrand

British Canoeing undertook a major rebrand to unite the British Canoe Union, Canoe England and GB Canoeing under a single identity and needed a fast, consistent way to roll out the new name, logo and inspiring imagery across all stakeholder communications. They worked with Rocketseed, continuing to use its centrally managed email signatures and interactive banner service to ensure every employee email reflected the new brand from day one.

Rocketseed implemented centralized control of email branding—signatures and banners—so the new British Canoeing identity was applied company-wide instantly, alerting stakeholders through everyday emails. The switch was completed smoothly, raised awareness of the rebrand among audiences and drove increased traffic to the new website, delivering a time‑effective, measurable boost to engagement.

British Canoeing

Josephine McEnaney

Sales Executive