Case Study: ATNS drives top-10 web traffic and boosts registrations with Rocketseed email media

ATNS ignites web traffic via Rocketseed email media as top 10 web traffic source

ATNS, which manages air traffic control for roughly 10% of the world’s airspace, needed to lock down corporate identity and brand across everyday communications and to find an untapped marketing channel to boost web and brand awareness and registrations for IATA programs. They engaged Rocketseed, using Rocketseed email media to turn email signatures into a controlled, targeted marketing and CI channel.

Rocketseed deployed signature-based email media across ATNS communications to deliver targeted messaging, integrate marketing activities, and enable campaign measurement. The result: Rocketseed email media became one of ATNS’s top 10 web traffic sources (confirmed by Google Analytics) and drove measurable increases in course registrations, social media engagement and PR/CSI awareness.

ATNS

Anna Sanfilippo

Internal Communications / Knowledge Management | Commercial Services