Case Study: All Star Lanes achieves 40% conversion of email banner clicks to new sign-ups with Rocketseed

All Star Lanes 40% of Email Banner Clicks Converted to New Sign-ups

All Star Lanes needed to grow their customer database and raise awareness for a new venue launch at Westfield Stratford City. They partnered with Rocketseed, using Rocketseed’s email banners and RocketMailer to turn everyday emails into marketing touchpoints and drive newsletter sign-ups.

Rocketseed implemented clickable email banners that linked directly to a sign-up form and incentivized recipients with a chance to win launch tickets. The campaign delivered an 8.5% click-through rate on the sign-up banner, with 40% of banner clicks converting to new sign-ups, increased social media followers and stronger launch awareness—demonstrating clear ROI for Rocketseed’s solution.

All Star Lanes

Cosima Crawley

Head of Marketing