Case Study: Adcorp Talent Resourcing achieves consistent branded messaging and increased website traffic with Rocketseed

Adcorp uses branded emails from which consistent messaging on its brand can be communicated

Adcorp Talent Resourcing (ATR), a division of the Adcorp Group, needed an electronic platform to deliver consistent branded messaging and share company updates with clients. To meet this need ATR chose Rocketseed to provide branded emails as a public-relations and marketing tool linking recipients back to their website.

Rocketseed implemented branded email signatures/campaigns across ATR—approximately 70 people now use the branding—and has driven about 4,000 website hits since deployment in November 2005, improving click-through engagement. ATR reports the Rocketseed platform and support are easy to use, helping them standardize messaging and increase site traffic.