Case Study: G3 Comms achieves 20% engagement from targeted email campaigns with Rocketseed

20% Engagement from Targeted Email Campaigns for G3 Comms

G3 Comms, a provider of unified communications and integration services, faced the challenge of shifting perception from an Avaya-only reseller to a full solution provider while improving brand awareness, centrally controlling email signatures and extending campaign reach. To achieve this they partnered with Rocketseed, using Rocketseed’s banner and email signature management to unify messaging and reinforce corporate identity across all employee emails.

Rocketseed enabled marketing to control design and messaging while IT centrally applied company-wide signatures; targeted banner campaigns were deployed to inform clients and prospects and Rocketseed’s reporting and real-time click alerts created actionable leads for sales. The campaign delivered up to 20% engagement on targeted emails, boosted cross-selling opportunities and increased awareness of G3 Comms’ broader services.

G3 Comms

Keyleen Reyes

Head of Marketing