Case Study: Vineyard Hotel & Spa achieves 150 room enquiries in one month with Rocketseed

150 room enquiries in a month The Vineyard Hotel increases bookings via Rocketseed branded email

Vineyard Hotel & Spa, an independent 4-star deluxe hotel in Cape Town, needed to drive bookings during traditionally slow months, route traffic to its website, track campaign performance accurately, and communicate new offers. To address this, the hotel implemented Rocketseed’s branded email solution with support from consultant Enhanced Web Management.

Rocketseed enabled a personalised broadcast email to a qualified client list and real-time monitoring, with follow-up calls to recipients who clicked. The campaign generated 150 room enquiries in one month and an 18% click-through rate—about 18 times typical direct marketing results—showing Rocketseed’s clear, measurable impact on bookings and web traffic.

Vineyard Hotel & Spa

Stewart Banner

Marketing Executive