Case Study: Reunion Tower increases photo sales and streamlines guest purchasing with RocketRez

How Reunion Tower transformed their photo business with RocketRez

Reunion Tower, the observation deck in downtown Dallas, needed a better photo solution to support its highly visual guest experience. Its previous system had a slow purchasing flow that hurt conversion and required a professional photographer, which reduced photo margins. RocketRez, through its RocketPhoto product, was brought in to improve the on-site photo buying experience.

With RocketRez’s RocketPhoto modular cloud tools, Reunion Tower streamlined kiosk-based digital photo sales, made it easier for guests to buy multiple photos and retail add-ons in one transaction, and eliminated the need for a professional photographer. The result was a faster, more user-friendly process, less time spent editing photos, improved photo quality, and stronger margins, while also giving the team a responsive partnership for support.

Reunion Tower

Shon Stanbrough

It Manager