Case Study: Maui Ocean Center boosts guest journey insights with RocketRez

Envisioning an ecosystem where the customer journey is a lifelong experience

The Maui Ocean Center, the largest tropical reef aquarium in the Western Hemisphere, faced a common challenge for attractions: a set of disconnected point solutions for ticketing, OTAs, and operations. These siloed systems prevented the aquarium from gathering unified customer data and realizing its broader vision of creating a seamless, lifelong customer journey. To modernize and connect the entire experience, they partnered with RocketRez for an all-in-one platform for their website, online travel agent, and in-person ticketing.

RocketRez provided a comprehensive solution that integrated all core functions into a single platform, creating a unified source of truth for data and operations. This enabled the Maui Ocean Center to gain valuable insights into the customer journey, automate processes for efficiency, and lay the foundation for future bundling with other local experience providers. The RocketRez solution empowered the aquarium to work towards its goal of delighting visitors at every point of their experience and fostering a lasting relationship with them.

Maui Ocean Center

Tapani Vuori

General Manager