Case Study: Yacht Starship boosts efficiency and profitability with RocketRez

Boost in efficiency and profitability with automated dynamic pricing and Revenue Management Suite

Yacht Starship, a Florida boat tour operator with three brands across Tampa Bay and Clearwater, wanted to improve online sales, automate customer communications, and better manage revenue in a highly variable demand environment. Using RocketRez’s cloud platform, the team was still manually handling dynamic pricing with day-by-day price overrides, relying on weather, local events, and sell-through levels to decide when to raise fares.

RocketRez implemented its Demand-Based Pricing module for Yacht Starship, allowing the operator to turn its pricing knowledge into automated rules while still keeping control in-house. The result was a major time savings and a more efficient pricing process, with Jacquelyn Ketner saying automation saved her “a tremendous amount of time” and that a new employee could not imagine manually entering the overrides RocketRez had automated. Yacht Starship also planned to expand further with RocketRez email templates for cart abandonment reminders and branded messaging.

Yacht Starship

Jacquelyn Ketner

Operations Manager