Case Study: Identifee (an engagement platform for banks and credit unions) achieves a 95% reduction in prospecting time with RocketReach's API

Identifee Saves Clients 95% in Prospecting Time

Identifee, an engagement platform for regional banks and credit unions, struggled with a manual, multi-step prospecting workflow that required logging into separate systems and rekeying contact and company data into CRMs—creating long delays and potential inaccuracies. To solve this, Identifee partnered with RocketReach and evaluated their data for quality, choosing to integrate RocketReach’s email finder API into their platform.

By embedding RocketReach’s extensive database, Identifee automated prospecting so users simply enter an initial contact search and click import to populate company profiles and technographic data. The RocketReach integration cut prospecting from hours to minutes, saving Identifee clients over 95% of prospecting time per rep while improving lead identification and data accuracy.

Identifee

Kevin Miyamoto

Chief Operating Officer