Case Study: Rappi achieves faster creative scaling and actionable performance insights with Rocketium

Rappi launches campaigns 70% faster with Rocketium

Rappi, a super-app operating across Latin America, faced significant challenges in scaling its creative production and analytics. The company needed to generate thousands of localized creatives monthly for nine different countries but was hampered by extended cycle times, low-performing assets, and an inability to track performance effectively. Their previous solution, Smartly, failed to meet their needs for deeper analytics and finer creative tools, leading them to seek a new vendor. Rappi turned to Rocketium to tackle both scaling and analytics.

By implementing Rocketium's creative automation and analytics platform, Rappi was able to transform its workflows. The solution enabled the generation of over 100,000 creatives and videos per month across more than ten channels, leveraging AI for format adaptation. Rocketium also provided a consolidated dashboard for a 360-degree view of multi-market performance data. The results included achieving 100% automation of in-app creatives, 70% faster go-lives, and a 14x faster collection of performance data. This allowed Rappi to divert ad spend to winning creatives, leading to greater engagement and an overall uplift in campaign performance.

Rappi