Case Study: Seeking Alpha achieves more than double the Marketplace revenue with Rocket.Chat

How Rocket.Chat enabled SeekingAlpha to more than double its Marketplace subscription revenue in 2020

SeekingAlpha is an investing platform that connects expert contributors with readers through paid subscriptions in the SeekingAlpha Marketplace. Facing the challenge of delivering a modern, scalable real‑time chat experience for premium subscribers—after an in‑house chat proved hard to maintain—SeekingAlpha selected Rocket.Chat as an open‑source, extensible communication platform to power community discussions and member interactions.

Rocket.Chat was implemented in early 2018 as the Marketplace communication layer, giving subscribers a VIP, real‑time experience with responsive alerts and a unified UX that improved retention. The result: SeekingAlpha more than doubled Marketplace subscription revenue in 2020, supported 700+ discussion rooms, tens of thousands of unique chat users (peaking at ~20,000 concurrent), 230,000+ direct conversations and hundreds of thousands of messages per day, while improving performance, search, and user workflows—results enabled by Rocket.Chat.

SeekingAlpha

Jonathan Liss

Senior Product Manager