Case Study: Audi Business Innovation achieves faster, more secure collaboration and 1/3 cloud cost savings with Rocket.Chat

How Audi Business Innovation is using Rocket.Chat for faster, more secure communication and saving ⅓ on cloud costs

Audi Business Innovation, a subsidiary of AUDI AG focused on digital product development, needed a secure, self‑hosted communication platform after HipChat was discontinued. Slack’s SaaS model and other options didn’t meet ABI’s security, data‑privacy and open‑source requirements, so ABI selected Rocket.Chat.

Rocket.Chat implemented a self‑hosted, open‑source secure communications platform with push notifications and cluster mode for scalable performance, enabling faster ChatOps and simpler external collaboration. With Rocket.Chat, ABI reduced cloud costs by about one‑third, cut external user setup from 2+ weeks to roughly 30 minutes, and saw Rocket.Chat adoption across the VW Group double while improving incident response and data security.

Audi Business Innovation

Stefan Teubner

IT Project Leader