Case Study: Loadsmart achieves 3x more discovery meetings with Rocketbrew

How Loadsmart's Account Executives source more pipeline with Rocketbrew

Loadsmart, a logistics technology company, faced a challenge where its account executives were spending a significant amount of time on prospecting with limited results. Their reliance on templated sales sequences lacked the personalization needed to break into target accounts and meet aggressive pipeline goals, a problem compounded by their complex product and long sales cycles. They partnered with Rocketbrew to find a solution.

Rocketbrew implemented its AI outbound engine to automate lead research, personalization, and nurturing. The solution generated high-quality, personalized messages and automatically re-engaged with cold leads and closed-lost accounts. This resulted in Rocketbrew generating three times more meetings than previous efforts within the first month, accounting for 29% of all outbound pipeline and projecting over $1 million in new pipeline while saving an estimated $130,000 per year in costs.

Loadsmart

Giovanni Battistella

General Manager