Case Study: Prinsco boosts organic visibility and conversions with Rocket55 SXO

Prinsco boosts organic sessions 19.01% with Rocket55

Prinsco, a provider of water management solutions, faced a challenge where its strong industry reputation was not matched by its digital presence. Their website suffered from fragmented content and keyword cannibalization, preventing them from reaching qualified users online. They engaged the vendor Rocket55 for Search Experience Optimization (SXO) to build a stronger digital foundation.

Rocket55 implemented a strategy focused on keyword mapping and on-page optimizations to clarify search intent and eliminate self-competition. This included refining product messaging and improving internal linking. As a result, Prinsco saw a 19.01% increase in total organic sessions and achieved top-10 rankings for over 10 commercial keywords. These improvements led to 446 total conversions, proving the effectiveness of Rocket55's SXO approach.

Prinsco