Case Study: Northern Star Scouting boosts new member registrations with Rocket55

Northern Star Scouting lifts new Scout recruiting 12.5% with Rocket55

northern star scouting, a scout council serving minnesota and western wisconsin, faced the challenge of updating perceptions to reach a more diverse set of modern families for its fall 2025 recruitment. Their goal was to shift the narrative around who scouting is for while staying true to their core values, all within a digital environment. They partnered with vendor Rocket55 on a campaign that utilized creative, paid media, and web design services.

Rocket55 implemented a digital-first strategy using authentic video content and approachable messaging that showed scouting as doable and relevant. This solution generated over 4.7 million impressions and engagement that exceeded all benchmark click-through rates. Most importantly, the campaign drove a 12.5% year-over-year increase in new member registrations for northern star scouting, successfully meeting its primary objective.

Northern Star Scouting