Case Study: Morris-Jenkins boosts brand personality and hiring with Rocket Media

Morris-Jenkins boosts resume submissions with Rocket Media's custom careers page

Morris-Jenkins, an HVAC company known for its humorous brand personality, found its website was generic and failed to reflect its unique identity or effectively attract new technician hires. They partnered with the vendor Rocket Media to develop a new website that would overcome these challenges.

Rocket Media implemented a custom solution featuring a multi-step form for easier use, a brand-centric troubleshooter starring the company's iconic spokesperson Bobby, and a custom careers page to highlight their culture. This new website from Rocket Media successfully increased brand exposure, improved SEO rankings, and boosted resume submissions for Morris-Jenkins.

Morris-Jenkins