Case Study: Yext builds executive trust with Rocket House Pictures studio video production

Yext publishes a 10:33 executive video with Rocket House Pictures

The customer, Yext, worked with Rocket House Pictures to produce a long-format executive video for its Yext Talks series. The challenge was to make a detailed 10-minute presentation by an executive feel immediate and engaging, rather than static, while also incorporating an unusual visual direction that showed behind-the-scenes production equipment.

Rocket House Pictures produced the video in its studio using a teleprompter, a full camera package, and a live Zoom connection for remote collaboration with Yext's marketing team. The solution successfully gave the executive time to develop a complete argument while the behind-the-scenes visuals created a distinct and accessible tone. The resulting video became the most-watched public episode in the Yext Talks playlist with 1,257 views and was positively received on LinkedIn.

Yext