Case Study: Telluride Horror Show Recreates the Festival Experience with Rocket House Pictures

Telluride Horror Show creates two evergreen promos that still power festival marketing with Rocket House Pictures

The Telluride Horror Show, a film festival, faced the challenge of marketing its event as both a premier horror destination and a unique mountain-town experience. They hired Rocket House Pictures for its video production services to create promotional films that could simultaneously highlight the beautiful setting of Telluride and the enthusiastic genre community, two elements that are central to the festival's brand identity.

Rocket House Pictures implemented a two-promo solution: one film showcased the scenic mountain setting to sell the destination, while a second interview-driven film captured the audience and filmmaker experience to illustrate the festival's community. The results were two evergreen assets with a long working life; both promos remain in use years later on the festival's official site. The second promo achieved significant measurable impact by being embedded in coverage by major genre publications like ScreenAnarchy and Daily Dead, effectively reaching both prospective attendees and filmmakers.

Telluride Horror Show