Case Study: Sterling Lawyers achieves top local search visibility in 3 markets with Rocket Clicks

Sterling Lawyers boosts Milwaukee map pack visibility by 46 points with Rocket Clicks

Sterling Lawyers, a family law firm with over 30 offices, faced a significant challenge in appearing in Google's top three local map results for key search terms in their markets of Milwaukee, St. Charles, and Plainfield. This lack of visibility meant they were missing out on potential clients searching for services like "divorce lawyer." To address this, they partnered with the marketing vendor Rocket Clicks for a local SEO solution.

Rocket Clicks implemented a comprehensive local SEO system that involved detailed mapping and measurement of rankings. The solution focused on building a strong foundation for each office location, improving directory listings, and adding authority. This strategy resulted in dramatic increases in map pack visibility: a 100-point gain for "st charles divorce lawyers," a 46-point gain for "milwaukee family lawyers," and a 51-point gain for broad "family lawyers" in Plainfield, allowing Sterling Lawyers to consistently win local search results in all three markets.

Sterling Lawyers