Case Study: Vivo boosts smartphone market share with Rocket Agency

Vivo boosts ad impressions by 39% with Rocket Agency

The customer, Vivo, a leading smartphone brand in Australia, engaged vendor Rocket Agency to launch their new premium X60 Pro phone. Their challenge was to build brand awareness for the new product line, connect directly with their target market of mobile and photography enthusiasts, and ultimately persuade consumers to make a purchase within a tight media budget.

Rocket Agency implemented a multi-stage campaign across YouTube, Google Display, and Google Search Ads to generate interest, drive pre-orders, and encourage purchases. The results were significant, with the campaign delivering 2.8 million impressions and beating its ad impression KPI by 39%. This effort contributed to Vivo rising from the 6th to the 4th position in the Australian Android smartphone market, achieving a 5% market share in the outright purchase segment.

Vivo