Case Study: URBNSURF achieves $2.7M winter season revenue with Rocket Agency

Urbnsurf drives $2.7M winter season with Rocket Agency

Urbnsurf, a leading surf park operator in Australia, faced significant seasonal revenue dips during winter due to cold weather and decreased spontaneous attendance. They partnered with Rocket Agency to implement an integrated performance marketing, strategy, and analytics solution designed to overcome these challenges and drive sustainable growth.

Rocket Agency developed a cohesive, winter-ready marketing campaign built on integrated storytelling, localized relevance, and real-time agility. This solution successfully transformed Urbnsurf's winter season, generating approximately $2.7 million in revenue and achieving a blended ROAS 56% above target, while also recording over 4,500 purchases per month.

Urbnsurf