Case Study: University of Notre Dame boosts enrolment rates with Rocket Agency’s digital ads

University of Notre Dame boosts course applications 14x with Rocket Agency

The University of Notre Dame Australia (UNDA) partnered with Rocket Agency to increase course applications and improve its appeal to prospective students through paid digital campaigns. A key part of their challenge was enhancing their tracking to gain deeper insights into campaign performance beyond standard metrics.

Rocket Agency implemented a comprehensive strategy involving Paid Social and Google Ads, with campaigns meticulously structured by geography and audience segment. They also implemented Google Analytics 4 for enhanced tracking. This solution resulted in a remarkable 14-fold increase in course applications and a 77.8% increase in ROAS from Google Ads over six months for UNDA.

University of Notre Dame