Case Study: Plus Fitness Boosts Gym Membership Growth with Rocket Agency

Plus Fitness boosts organic conversions 12.28% with Rocket Agency

Plus Fitness, a major Australian gym chain with over 200 locations, faced the challenge of increasing membership sign-ups and brand awareness in a highly competitive digital landscape. Their national franchise model required effective digital campaigns to reach a wide audience. They recruited Rocket Agency to manage their online marketing efforts.

Rocket Agency implemented a comprehensive digital solution including remarketing, Google Ads, paid social, and a robust local SEO strategy to improve business listings and dominate local search results. This resulted in a 12.28% year-on-year increase in organic conversions and a 22% increase in membership sign-ups with only a 5% budget increase. Plus Fitness achieved the #1 search rank for highly competitive terms like "gym Sydney" and gained 42% greater keyword visibility than their top competitor. The campaigns executed by Rocket Agency provided a significant competitive advantage.

Plus Fitness