Case Study: Noggin increases SaaS leads 13x with Rocket Agency's Google Ads

Noggin grows SaaS leads 13x YoY with Rocket Agency

Noggin, a B2B SaaS company providing an integrated safety and security platform, was dissatisfied with the performance of their previous digital agency. They hired Rocket Agency to take over their Google Ads account with the challenge of aggressively scaling their campaigns and increasing leads while managing a media budget that was over 200% larger, all without increasing their cost-per-acquisition (CPA).

Rocket Agency implemented a comprehensive data-driven strategy that included a discovery workshop, competitor analysis, and a complete redesign of the Google Ads account structure. They shifted the focus to higher-quality leads and introduced new ad types and efficient bid strategies. The results were exceptional, with Rocket Agency delivering a 13x year-over-year increase in SaaS leads and a 76.4% lower CPA. They also achieved a 45x increase in quality demo leads, far exceeding all performance targets.

Noggin