Case Study: Meriton achieves 37.92x ROI in 45 Days with Rocket Agency’s Instagram Ads

Meriton achieves 37.92x ROI in 45 days with Rocket Agency

Meriton, a large Australian operator of hotel apartments, partnered with Rocket Agency to develop new digital marketing channels that could deliver an immediate return on investment. The goal was to build upon their existing success in other channels.

Rocket Agency launched a pilot using ads in Instagram Stories, creating custom video assets and building a lookalike audience. The campaign generated a 37.92x return on investment in 45 days, decreased cost per purchase by 55%, and garnered 312,000 impressions.

Meriton