Case Study: LIV Munro achieves 60% cheaper cost per lease with Rocket Agency

LIV Munro cuts cost per lease by 60% with Rocket Agency

LIV Munro, a part of Mirvac and a pioneer in Australia's built-to-rent category, faced the challenge of launching its new Melbourne property in a new market with low category awareness and increased competition. They tasked their vendor, Rocket Agency, with replicating the digital marketing success of their Sydney launch to achieve full occupancy, despite a different audience and buyer's journey.

Rocket Agency implemented a five-pronged cross-channel campaign across Display, YouTube, Facebook, Instagram, and Paid Search. The solution used distinct creative strategies, including explainer videos and benefit-focused ads, to build awareness and generate leads. The campaign delivered exceptional results for Rocket Agency's client, achieving a 60% cheaper cost per lease and a 57% cheaper cost per lead, with a 7% conversion rate from lead to lease.

LIV Munro