Case Study: LIV Mirvac achieves 15.9X ROI with Rocket Agency's digital marketing strategy

LIV Mirvac achieves 15.9X ROAS with Rocket Agency

LIV Mirvac, a property developer, launched Australia's first large-scale build-to-rent development, LIV Indigo. As a completely new brand and concept, they faced the challenge of building awareness and generating leases from scratch with no existing market data or competitor analysis to guide them. They partnered with Rocket Agency to create and execute a full digital marketing strategy to meet their leasing targets.

Rocket Agency implemented a digital-first strategy, allocating 90% of the budget to channels like Google Search, Display, YouTube, and Paid Social. The campaign was launched in three stages: a teaser phase, an awareness phase with explainer videos, and a lead generation phase with extensive A/B testing. This data-driven approach resulted in a 720% month-on-month increase in conversions and a 15.9X return on ad spend, helping LIV Mirvac exceed its leasing targets by 20%.

LIV Mirvac