Case Study: Instant Brands boosts air purifier awareness with Rocket Agency

Instant Brands boosts website traffic 73% with Rocket Agency

Instant Brands, a global manufacturer of homeware products, faced the challenge of launching their new Instant Air Purifier to the Australian market. They needed to generate significant brand awareness within a broad target audience during the competitive Christmas period, but were constrained by a tight media budget and minimal creative assets. They approached Rocket Agency to devise, launch, and optimise an intensive cross-channel campaign.

Rocket Agency implemented a five-step solution that included optimising creative for the local audience, strategically allocating budget across multiple platforms, defining a clear campaign architecture, launching remarketing, and providing consistent reporting. The campaign was a raging success, driving 1.1 million impressions to the target audience and increasing website traffic by 73%. Facebook ads proved particularly effective, achieving a click-through rate 61% above the industry average, while YouTube and remarketing campaigns drove efficient conversions.

Instant Brands