Case Study: First Title boosts CTR by 34% with Rocket Agency

First Title improves CTR by 34% MoM with Rocket Agency

First Title, an Australian provider of title insurance solutions, faced the challenge of low user engagement and inconsistent conversions in their paid social campaigns. Despite ad visibility, their product-led creative failed to resonate emotionally with an audience that had low category awareness. Partnering with Rocket Agency, the goal was to shift from explaining the product to making its value felt quickly during the high-pressure property buying process.

Rocket Agency implemented a new creative strategy focused on problem recognition, using relatable, story-driven formats that highlighted real-world property risks. This approach made the messaging feel more native to social feeds and less formal. The solution delivered by Rocket Agency resulted in a 34% month-on-month increase in click-through rate and a 30% decrease in cost per click, establishing a stronger creative foundation for future growth.

First Title