Case Study: Elcom achieves 6.69x ROAS with Rocket Agency

Elcom achieves 6.69x ROAS with Rocket Agency

Elcom, a leading CMS platform, partnered with Rocket Agency to increase website traffic and generate more qualified leads for their complex B2B product. The challenge was to grow enquiries amid an uncertain market and a long sales cycle, requiring a strategy to establish authority and target customers at various stages of their buying journey.

Rocket Agency implemented a comprehensive digital strategy combining Google Search and Display ads, Paid Social, SEO, and Capterra Ads. The solution targeted high-intent keywords, protected brand terms, and improved organic visibility through technical SEO and content restructuring. The campaign delivered exemplary results, including a 6.69x return on ad spend, a 32% year-over-year increase in web leads, and a 72% increase in Google Ads leads, significantly impacting Elcom's pipeline and bottom line.

Elcom